Latest Updates to 4-H Promotion Compendium

The following articles have recently been added to the 4-H Promotion Compendium. The Compendium contains over 170 stories on how 4-H has been promoted on a national level over the past 100+ years.

These stories and more are available  from the National Compendium of 4-H Promotion and Visibility on the National 4-H History website — http://4-HHistoryPreservation.com/History/4-H_Promotion/


 

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Historical Stories of 4-H Promotion

First National Poster bearing the 4-H Clover in 1924.

First National Poster bearing the 4-H Clover in 1924.

The National Compendium of 4-H Promotion and Visibility is a history project started a year ago and placed on the National 4-H History Preservation Program website earlier this year. It is one of this year’s priority activities for those National 4-H History Team members working on the website.

Rather than being a chronology of 4-H promotion history, the Compendium is a collection of short stories, so far gleaned mostly from historical issues of National 4-H News, covering a broad array of national approaches to 4-H promotion, marketing, public relations and branding. Added to this are anecdotes, some from the local level but which received national visibility, that are simply special vignettes that should not be lost to history. These stories are often the ones which convey the true meaning of what 4-H is all about: chronicles of inspiration, of achievement, leadership, and goals; accounts of failures and having the strength, ability, and desire to pick oneself up and try again.

As one of the major sponsors of 4-H National Youth Science Day in 2009, DuPont provided some extra visibility extending to a massive audience; in the NASCAR circuit, the DuPont-sponsored car driven by Jeff Gordon prominently carried the 4-H emblem with the 4-H.org website on the back of the vehicle.

As one of the major sponsors of 4-H National Youth Science Day in 2009, DuPont provided some extra visibility extending to a massive audience; in the NASCAR circuit, the DuPont-sponsored car driven by Jeff Gordon prominently carried the 4-H emblem with the 4-H.org website on the back of the vehicle.

This Promotion Compendium is meant to document and preserve these stories of 4-H history before they get lost. It has immense value as a resource tool for new professional and volunteer staff development. Even more important, perhaps, it is also offered as a collection of short stories to be read for inspiration and enjoyment.

As of August, 2015, the National Compendium of Promotion and Visibility had over 160 stories posted, and over 150 photos or illustrations. The Compendium is an ongoing project with stories being researched and added regularly. While most of these stories illustrate national 4-H promotion history, if you have a story from the state or local level which received national publicity, please tell us about it. We will consider it for inclusion in the Compendium. Write to Info@4-HHistoryPreservation.com


 

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National 4-H Donor Support Added to History Website

The following story is from the National Compendium of 4-H Promotion and Visibility on the National 4-H History website — http://4-HHistoryPreservation.com/History/4-H_Promotion/

Penney_Nixon

The Nation’s First Lady, Mrs. Patricia Nixon, and J. C. Penney, meet at the White House to discuss their role in 4-H as honorary 4-H co-chairmen of the National 4-H Club Foundation’s Advisory Council. With them is Barbara Evans, 4-H’er from Cheyenne, Wyoming.

Over the past year the history of the private sector and 4-H donors at the national level has been researched and is now up on the National 4-H History Preservation website. For nearly a century National 4-H Council and its two predecessor organizations – National 4-H Club Foundation and National 4-H Service Committee (earlier called the National Committee on Boys’ and Girls’ Club Work) – has secured funding for the support of 4-H programs across America and around the world.

Funds have been generous, coming from large corporations and small businesses, banks, foundations and associations, governmental agencies, state and county 4-H foundations, 4-H leaders’ councils, and from individuals and trusts, totaling well over a million gifts.

This new section attempts to document the most relevant areas of this support from a historical perspective: it is still a “work in progress” as they say, adding information as it is researched and located. It will never be complete. Some records have been lost. In many cases we listed the most significant donations, not attempting to document each and every gift or pledge. It’s for this reason that this new donor support segment has been added to the site in PDF format. This segment is located in the National 4-H History section of the website at

  http://4-HHistoryPreservation.com/History/Donor_Support/National_4-H_Donor_Support.pdf  Please note that this is a PDF file that will download to your device.

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Coke and Georgia – A Promotion & Fund Raising Campaign

The following story is from the National Compendium of 4-H Promotion and Visibility on the National 4-H History Website at http://4-HHistoryPreservation.com/History/4-H_Promotion/ .

Donald R. Keough, president, The Coca-Cola Company, admires 4-H commemorative Coke bottle with Bill Gentry, state 4-H officer from Carroll County, Georgia. Keough is a member of National 4-H Council's Board of Trustees. (From 1985 Winter National 4-H Council Quarterly)

Donald R. Keough, president, The Coca-Cola Company, admires 4-H commemorative Coke bottle with Bill Gentry, state 4-H officer from Carroll County, Georgia. Keough is a member of National 4-H Council’s Board of Trustees. (From 1985 Winter National 4-H Council Quarterly)

In 1984-85, 4-H’ers in Georgia were selling Coke bottles as part of a fund raising campaign. However, these were no ordinary Coke bottles. The bottles read, “Rock Eagle: The World’s Largest 4-H Center, 30 Years of Service to 1,000,000 citizens of Georgia 1954-84.” The front of the bottle flashes the 4-H emblem – a 4-leaf clover, just below The Coca-Cola Company logo.

The 96,000 special bottles were printed by The Coca-Cola Company as part of a five-year fund raising program to raise $2 million for the renovation of the 4-H camp and conference center in Eatonton. The 4-H’ers were selling the Coke bottles for $1 donation, or more, at county fairs, harvest sales, grocery stores, convenience stops and school stores.


Don Keough passed away on February 24, 2015 at the age of 88.


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